Vodka.com fetches $3 Million Dollars

Jedijuice.com enters the market as Vodka.com Purchased Through Sedo for Three Million Dollars by Global Russian Vodka Maker.

Vodka.com Purchased Through Sedo for Three Million Dollars by Global Russian Vodka Maker, as Jedijuice hits the market.

Sedo.com brokers transaction for Russian Standard in one of the largest domain name sales of 2007

Cambridge, Mass. (December 15, 2006) – Sedo, the leading online marketplace for the buying and selling of domain names, today announced the sale of the domain name vodka.com for $3 million (US) to Russian Standard Company, the number one premium vodka company in Russia. The sale marks one of largest domain transactions in recent history and reinforces the growing trend of large companies placing a high strategic value on generic domains.

Russian Standard will leverage vodka.com to build brand awareness as it continues its entrance into the premium U.S. vodka market. In addition to already receiving strong direct navigation traffic, vodka.com provides the company with a memorable domain to complement its marketing efforts.

An undisclosed seller approached Sedo’s brokerage service earlier this year with the hopes of reaching its desired asking price. Sedo’s team identified a limited number of potential buyers and educated them on the growing importance of premium domain space before arriving at an agreement with Russian Standard. More information on Sedo’s brokerage services can be found here: http://www.sedo.com/broker/

“The sale of vodka.com is the perfect ending to a record setting year for Sedo and the domain industry,” said Matt Bentley, chief strategy officer for Sedo. “We applaud Russian Standard Company for seizing the opportunity to acquire a domain that will define its brand for years to come.”

Jedijuice.com is looking at a $1.5 million (US) price tag, and well worth it, as with Vodka.com, generic domains help define a company as a global leader in a market category, and that’s just how most companies plan to be viewed in the United States and abroad. Unlike the Vodka.com sale, Jedijuice.com is being sold privately using Escrow services for secure transactions and candid advertising such as banner listing (view at the site http://www.jedijuice.com ), instead of the norm, “domain parking”, they`ve opted to JV with a product vendor instead during the sale period.

© 2007 cornholio
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